What is White Label Marketing?

If you are into digital marketing, you must have heard the term white label marketing. It is quite an old form of marketing that has

What is Video Marketing?

Video content is getting popular. It is the most preferred content type for consumers when it comes to finding new products. A whopping 69% of

What is Mobile Marketing?

It is estimated that there will be more than 7.1 billion mobile users worldwide towards the end of 2021. This is a good enough reason

What is SEO in Digital Marketing

Search engine optimization (SEO) is one of the fastest growing marketing industries in the world. It is estimated to be a well over $80 billion

What is CTR in Marketing?

As a digital marketer, you must be acquainted with several marketing terminologies and metrics such as CTA, ROI, and CTR. Click-through rate or CTR is

What Does CRM Stand for in Marketing?

Customers are the backbone of any business. They must be the center of all your marketing efforts. Understanding customer needs, solving their problems, and providing

What is a Lead in Marketing?

Customers are the most important entity for any business. Your business doesn’t just revolve around them, but it depends on your customers. How you acquire

What is CTA in Marketing?

Converting visitors into customers is the core task performed by digital marketers. This conversion requires grabbing the attention of your target audience and persuading them

What is CRO in Marketing?

Marketing isn’t a silver bullet. It requires a lot of testing and experimentation especially when it comes to conversion rate. Generating traffic is just the

What is a Marketing Campaign?

Marketing strategy and marketing campaign are the two most commonly used terms that marketers listen to a lot. As a marketer, you must know both.