How Marketing Automation Works?

Marketing isn’t manual anymore. Technological advancements and the widespread use of the internet have transformed the way businesses reach and connect with their target audience.

What is SaaS Marketing?

Software as a Service (SaaS) is a popular business model where software is sold as a product. It uses subscription-based pricing. SaaS companies deliver software

What is Consumer Behavior in Marketing?

Marketing is challenging. You have to deal with people. You need to understand human behavior and must be able to change it accordingly. It isn’t

What is Advertising in Marketing?

Digital marketing is huge. It is an umbrella term that covers all types of marketing and advertising done online in any form. Yes, it includes

How to Make a Marketing Video

Video marketing works. Product videos increase the chance of purchase by a whopping 144% and 69% of people say that they like watching a video

How to Grow Your Small Business with Marketing

Marketing is the only way to grow any business. It has the potential to change the fate of your small business. However, most small business

What is CPC in Marketing?

Marketing metrics are crucial to understand how well your marketing campaigns are doing. And to do so, you must track the most appropriate metrics. You

What is Conversion in Marketing?

Conversion is one of the most used terms in marketing. You must have heard terms like conversion, conversion rate, conversion rate optimization, and similar terms.

What is A/B Testing in Marketing?

Marketing is all about experimentation and testing. If you aren’t ready to spend resources on experimentation, you’ll eventually fail. You have to improve conversions so

What are the Seven Functions of Marketing?

Most digital marketers consider marketing as a set of tactics and techniques to generate more sales and revenue. In reality, marketing is much more than