What is Conversion in Marketing?

Conversion is one of the most used terms in marketing. You must have heard terms like conversion, conversion rate, conversion rate optimization, and similar terms.

What is A/B Testing in Marketing?

Marketing is all about experimentation and testing. If you aren’t ready to spend resources on experimentation, you’ll eventually fail. You have to improve conversions so

What is CRO in Marketing?

Marketing isn’t a silver bullet. It requires a lot of testing and experimentation especially when it comes to conversion rate. Generating traffic is just the