What is Video Marketing?

Video content is getting popular. It is the most preferred content type for consumers when it comes to finding new products. A whopping 69% of people say that they prefer watching a video when they’re interested in learning about a product. And consumers are twice as likely to share video content with friends as compared to other content types.

This is one reason why 86% of businesses use video as a marketing tool.

But using video as a marketing tool is just one part of the puzzle. You need to have a video marketing strategy to make the most out of video content. If you are new to video marketing, the first step is understanding what is video marketing, its types, importance, and how it works with your marketing funnel and digital marketing strategy.

Let’s dip deep and explore everything about video marketing.

What is Video Marketing?

Video marketing is a type of digital marketing that involves promoting products and services via video content. It doesn’t involve creating promotional video content, rather you have to create all sorts of videos to interact with your target audience.

It is a form of content marketing because video is a type of content. So, you’ll define goals, create videos, and promote them just like you do with any other content.

Fattmerchant, for example, saved 36% on leads with a single video, and Six Second Resumes received 13K views on a single video and increased CTR by 100%. 

Video can do a lot of things for your business. It isn’t just limited to any single marketing goal. You can generate leads, sales, boost engagement, generate traffic, improve trust and credibility, and more.

Types of Marketing Videos

You can create a lot of types of videos for your business. But there are certain types of marketing videos that are proven to do better. Here is a list of the types of marketing videos for your video marketing strategy:

  1. Product reviews
  2. How-to videos
  3. Demo videos
  4. Interviews
  5. Brand videos
  6. Animated videos
  7. Unboxing
  8. Vlogs
  9. Funny videos
  10. Customer testimonials
  11. Live video.

The most popular video type is product review videos. These are the most watched videos on YouTube.


Because honest product reviews are informative and educational. They provide viewers with new information and something they’re interested in. 

Don’t forget to include product review videos in your video marketing campaigns.

Why Video Marketing

The most important question that a marketer asks is: What’s in it for me?

Why do you need to invest your money in video marketing and why not somewhere else? Why not create a detailed blog post that will rank in search engines and drive organic traffic? And why waste money on videos that are way expensive than creating blog posts or other content types?

Well, there are several good reasons for using video marketing:

1. Consumers Want to See Video Content from Their Favorite Brands

According to a HubSpot survey, 54% of consumers want to see video content from a business:

video marketing stats

This survey was conducted back in 2017 and things haven’t changed in 2021. A 2021 survey found that 69% of consumers now want to see a short video if they want to learn about a product or a business.

This is because we’re used to watching videos be it mobile, social media, or the internet. Importantly, learning something new and complex is much easier and faster with video as compared to text or image. You can explain a complex phenomenon in a 2-minute video easily. You’ll need to write 3-5 pages with diagrams to explain the same phenomenon.

This is the reason why the demand for video content is increasing rapidly:

video content statistics

Your ideal customers want to see video content from your company. What’s better than providing your ideal customers with what they want?

2. Videos Generate Sales and Leads

Video content is exceptionally great at generating leads and sales.

Research shows that video marketers get 66% more qualified leads every year with a 54% increase in brand awareness:

Video Marketing as a Lead Generation Channel

As much as 93% of marketers reported that they landed a new customer via video. This is because video content has the power to influence buying decisions. Eight out of 10 reported that they purchased an app after watching a company’s video:

Power of Video in Purchasing Decisions

This shows the power of video marketing. Branded videos that are focused on your product end up converting viewers into customers.

3. High ROI

Video marketing has an exceptional return on investment. Over 87% of marketers said that video content gives them a good return on their investment. Another survey revealed that 88% of marketers are satisfied with the video marketing ROI:

Video Marketing = Profit

The reason why video marketing has such a high ROI is that it can be used on several marketing channels. You can publish a video on your YouTube channel, add it into a blog post, share on Facebook, and submit it to online video streaming platforms.

A single video generates traffic from multiple channels and continues to generate leads and sales. Not to forget the high engagement that video content generates.

Video Marketing is a Must

The use of video is on the rise. Video is the #1 source of information for as much as 66% of people around the globe. And it is expected to increase.

Businesses that use video to interact with their audience will excel (as they have excelled in the past) over their counterparts. A video marketing strategy is a must-have for all types of businesses.

Thanks to video creation apps like Biteable, Animoto, and others that let businesses create videos without investing equipment and expensive editing software. You can create a professional-looking video in under 5 minutes with the help of such tools.

Don’t wait. Get started today. Integrate video marketing into your digital marketing strategy and see how it works for your business. One thing that makes video content amazing is that it doesn’t require a lot of tweaks and testing. You can kill it with a single video. No need to create a series of videos to see its impact.

Featured Image: Pexels

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