What is ROI in Marketing?

Businesses are interested in numbers. They’re interested in sales, revenue, and profit. Because this is what matters at the end of the day. Proving return

What is Marketing Strategy?

Businesses must have a clear understanding of what is marketing strategy, and how to create one for their company. Every business needs a marketing strategy

What is Inbound Marketing?

As a marketer, you must have heard a lot about inbound marketing. If you are involved in digital marketing, you are already doing inbound marketing

What is B2B Marketing?

Businesses serve different types of customers. Some target people while others serve other businesses and companies. If you are targeting businesses, you’ll need to do

What is Marketing Automation?

Marketing automation is a game-changer. It fully or partially automates marketing across all channels. You can use automation tools to take marketing to a whole

How Does Quora Work?

Quora is a leading question and answer platform that is visited by more than 300 million people per month. But how does Quora work? It

What is Omnichannel Marketing?

Marketing is changing way too quickly. A few years back, the concept of personalized marketing was nothing more than a dream. Today, it is hard

What Jobs Can You Get with a Marketing Degree?

Marketing is a fantastic field that offers you a lot of exciting opportunities. The marketing industry is expected to grow annually at 6% from 2019

What is a Marketing Funnel?

If you want to do marketing the right way, you need marketing funnels. Being a marketer, I’m sure you must have heard the term ‘marketing

What are Marketing Metrics?

Creating and running a digital marketing campaign isn’t difficult, measuring it is complicated. Some 50% of B2B marketers say that their inability to measure content