Quora is growing day by day. With more than 300 monthly visitors, it is no less than a goldmine for marketers. As a marketer, you must ask yourself how to use Quora for content marketing. If you aren’t using it to reach your audience and drive targeted traffic, you aren’t even on the Quora marketing bandwagon.
Before we move to the crux of using Quora for content marketing, I’d recommend reading the following posts to fully understand Quora and how it works: What is Quora, how does Quora work, and how to use Quora effectively.
Now let’s get to the nitty-gritty.
How to Use Quora for Content Marketing
If you are a fan of content marketing, don’t ignore Quora. It can be used in several ways to improve content marketing. Here are the key techniques you must use to take your content marketing to the next level using Quora:
- Promote content
- Build authority
- Find topics and questions
- Ask questions to understand your target audience.
1. Promote Content
Writing and publishing great content isn’t enough. If you are doing it, that’s great. A study of millions of web pages revealed that a whopping 90.63% of pages get no organic traffic from Google:
Why?
Due to lack of promotion and marketing. Publishing content isn’t enough, it needs to be religiously promoted to generate traffic.
Quora helps you with it.
While Quora might not help you improve organic traffic significantly as it allows nofollow links only. However, nofollow links are still used by Google as a hint and they do have an impact on SEO – but it is unclear.
The real fun begins with referral traffic that you receive from Quora by linking smartly to your website and/or blog posts. You can drive targeted traffic to your website via Quora and this is a great way to promote your content at potentially zero cost.
Wishpond generated 23K+ views on Quora that generated 9K+ referral traffic to its website:
This is free traffic that you get from Quora.
You don’t have to copy-paste content from your website to Quora or you add links to blog posts, this will get you banned in no time. You need to deliver value by answering relevant questions.
Here are the steps to promoting your website and content on Quora:
- Complete your Quora profile and follow all the best practices. Read this article for details
- Find relevant questions and write a great answer
- Add a link to your website or a blog post that’s relevant to the answer. Do it only if it is needed.
That’s all.
Doing it consistently will drive heaps of targeted traffic to your website over time.
2. Build Authority
When you answer people’s questions in your primary niche regularly, you’ll build trust and authority. You’ll start receiving answer requests. People will start following you on Quora. You’ll become a thought leader in your niche.
But this will happen when:
- You’ll be consistently active on Quora
- You write and share extremely valuable content that Quora users don’t find and read anywhere else.
Can you do this?
I’m sure you can because a lot of people have successfully done so like Josh Fechter who has more than 15 million answer views on Quora and his answers have been featured on Inc. That’s how you must use Quora to build authority in your niche:
Only 620 answers…
But these answers are epic. You won’t find this type of content elsewhere.
Here are a few techniques to writing answers that will build trust and authority:
- Give you 100% or more to the answer you are writing
- Add your unique style and voice to the answer
- Respond quickly
- Be consistent.
3. Find Topics and Questions
Have you ever used Quora to find hot topics, questions, keywords, and content ideas for your content calendar?
You should.
I bet you’ll love it.
Quora is the best place to find long-tail keywords. The questions people ask are actually the problems they’re facing. Address those issues by creating content.
For example, someone asked this question on Quora:
This seems to be a nice content idea for your marketing blog. You can write a detailed how-to guide on integrating Zapier in marketing.
Better yet, you’ll find lots of related questions on Quora that will give you more ideas:
You now know hot questions that people have related to Zapier, Zapier integration, and Zapier integration to marketing.
Voila!
You can write a detailed guide on Zapier integration to address these questions.
And once you have this article published on your blog, you can come back to Quora and answer all of these questions and add a link to your article.
That’s instant referral traffic for a new blog post. Amazing, right?
4. Ask Questions to Understand Your Target Audience
You can post questions on Quora for your target audience. This is an awesome way to understand your audience.
Here is an example:
This is a fairly specific question that is aimed at identifying Zoho Flow features that are better than Zapier. You can use these types of direct questions to generate content ideas for your upcoming blog posts.
The lack of interest in this question shows people aren’t comparing these two tools or they don’t consider Zoho Flow better than Zapier. In any case, it isn’t a topic worth pursuing.
You can also ask questions to identify interest in a question or a long-tail keyword. If a lot of Quora users follow the question with lots of answers, it shows the question is of interest. You can cover the topic in a blog post to capture a new audience.
This is just one of the many ways to use questions to get topic insights and understand your audience.
Quora is Amazing, Use it
It is one of the best platforms that you’ll find out there. You have only one option: Use Quora.
The four ways covered in this article are just the basics. Once you’ll start using Quora, you’ll find numerous other ways to improve content marketing. It will provide you with tons of collaboration opportunities, you can use it for lead generation, and your answer might get featured on one of the authority sites like Inc.
You never know.
Get started today.
Featured Image: Unsplash
