How To Make Money As a Content Creator

Not sure how to make money as a content creator and generate passive income stream? You are not alone…

Content creation is one of the most crucial content marketing tasks. In fact, creating content is the top priority of 53% of marketers. Research shows that 84% of B2B companies outsource content creation. This is where you – as a content creator – step in.

If you aren’t sure how to make money as a content creator and don’t know where to begin, you have a lot of opportunities waiting for you.

If you know how to create content that drives conversions and raises eyebrows, making money shouldn’t be a problem.

How to do it?

Let’s find out…

1. Monetize Your Content

The best way to make money from your content is to monetize it. No matter what type of content you are creating, there is always a chance to monetize it.

For example, if you are creating video content, you can create a YouTube channel and monetize your videos. If you write articles and blogs, you can create a blog and monetize your content via Google AdSense.

You can also use affiliate marketing for content monetization. This works exceptionally well for social media content creators since you can’t use advertising networks to monetize your content on a social network.

For example, if you are a content creator on Instagram with a decent number of followers, you can start promoting affiliate products to make money. This is an awesome technique that is used by a lot of Instagram influencers.

Here is an example of how to promote affiliate products on Instagram:

Instagram affiliate marketing example

A simple post is all you need to create with a link to an affiliate product, and that’s all. Leave the rest on your followers.

2. Freelancing

I love this technique to make money as a content creator.


Because it pays you instantly.

Almost 57.3 million US workers are freelancing and they contribute a whopping $1.4 trillion to the economy per year. As a freelance content writer, you can earn as much as $250 per hour. Not bad, right?

The best part?

You’ll have the flexibility and comfort to work from your home. A whopping 86% of freelancers work from home and they’re pretty much happy with it:

freelancer stats

The problem with making money as a content creator via freelancing is that you have to find clients, and this is a big turn-off for most writers. Finding clients and new projects to work on isn’t always easy.

There are several ways to find work as a freelancer. The top three methods used by leading freelancers are:

  1. Previous clients
  2. Word of mouth
  3. Social media.
top ways freelancers find work

So, the best way to make money as a freelance content creator is to use social media to tell your friends and family that you are interested in making money. Get the word out, talk to the people you know, and spread the word.

Once you start getting clients, you can ask for referrals.

The idea is to grow your network to get new work consistently as a freelancer.

Not to mention, you can use freelancing platforms and job boards too such as Upwork. They provide you with tons of opportunities in a wide range of markets.

3. Exclusive Content

Creating exclusive content is an amazing way to make money as a content creator. You’ll need to offer paid content to your audience. This works great in certain niches such as artwork, designing, photography, and creative work.

For example, if you are a singer or a music artist, you can create an account with Soundcloud and offer exclusive songs to your audience at a certain fee. You’ll have to subscribe to its Pro Unlimited plan (priced at $12 per month) to get paid for your plays:

how to make money as content creator on soundcloud

Similarly, if you create designs and artwork, you can make money from your content via Patreon. It is the best way for artists and content creators to monetize their work.

Or you can jump over to Gumroad that is a leading platform for content creators to sell their work.

The options are unlimited when it comes to offering exclusive content to your followers. You can even create your own membership website and start offering exclusive content with full control.

When offering paid content to your audience, there are a few things that you must consider:

  1. You must have a highly engaged audience that is ready to buy your content for a price.
  2. You have a decent number of followers, audience, and/or fans so that you can earn enough with exclusive content.

For example, people will happily pay to listen to Katy Perry on Soundcloud but if you are a new singer with limited fans, nobody will pay you to listen to you, right?

So, both the quality and quantity of your fans and followers matter before you think of creating exclusive content.

4. Start Teaching

If you know how to create content and have years of experience in content creation (of any type), you can become a teacher. Start teaching others how to become a content creator. Share your knowledge. Share your experience with the new content creators.

And get paid.

This is a great way to make money as a content creator for two main reasons:

  1. You’ll make money from content creation.
  2. You’ll have a feeling of self-fulfillment and actualization that you are giving back to society.

For example, if you are a graphic designer and know the ins and outs of designing, you can create a video course for people who want to become a graphic designer and pursue this career.

Udemy is the best place where you can sell your courses. You can even create a course on content creation. Here is an example:

how to make money as a content creator on udemy

Udemy has a lot of potential as it is one of the biggest platforms for online courses. Just to give you an idea of how much money you can make from Udemy, these 10 instructors made $1.6 million on Udemy in a year.

It is an amazing platform for teachers and instructors.

Final Thoughts

When it comes to how to make money as a content creator, the opportunities are potentially unlimited. Simply running an ad on Facebook offering your content creation services to clients can create a lot of buzz.

You don’t have to stick with a single method. Choose multiple ways to earn money as a content creator. For example, you can create your blog, a YouTube channel, social media accounts, create an account on Gumroad for exclusive content, and publish a course on Udemy.

Create multiple income streams instead of just one.

Featured Image: Pexels

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