I was inspired by companies like Credit Karma. I was amazed how they got into this area and made credit reports completely free and created a business around it. It is a business model that is a lot better for consumers and where one could make money on the advertising.
We are years — and perhaps decades — from being in a position where we can reflect on the COVID-19 pandemic and fully calculate the impact and consequences. However, at this point we are already seeing monumental shifts in many areas across the business landscape, and arguably the biggest and most significant transformations are happening in marketing.