Jesse Willms: Google Wallet Is The Wave Of The E-Commerce Future

Posted by Jesse Willms on May 30, 2011

As regular readers of my blog know, I’m always interested in whatever new technological gadgets are hitting the market. For one, they are fun to play with; for another, they can often have a huge impact on the way people do business.

For example, while the Apple iPad last year was a great new innovation, it also created problems for some web retailers who didn’t adopt their websites to its specs. The problem was the iPad doesn’t display Flash or any other Adobe-based product, so website owners who depended on splashy Flash intros were out of luck.

Anyway, today I want to talk about another great technological innovation that should have a huge impact on the way people do business and spend money online – Google Wallet.

Google Wallet is an app that is being developed for iPhones and Android based smart phones.

When it is released later this year, it will literally act as your wallet – allowing you to buy things online instantly, without having to pull out your credit card. You’ll even be able to send money instantly to other people who have Google Wallet on their phone – meaning that if your son or daughter is at college and gets in trouble, you’ll be able to quickly bail them out.

You’ll even be able to store your store loyalty cards on Google Wallet, so you can have all of the advantages of a traditional wallet built into your phone.

But, what makes it really interesting is that online merchants who have Google Wallet built into their websites will be able to offer consumers discounts and coupons directly to their phones.

Google Wallet is certainly going to change the landscape of the online marketplace. Merchants that decide to accept payments from Google Wallet will add additional sources of income and be able to grow more quickly.

On the other hand, companies that don’t allow their shopping carts to support Google Wallet will probably lose customers to their competition. That’s why today is the day for companies to start thinking about how they will be able to process Google Wallet payments.

It’s the wave of the future – and you want to ride it instead of being left out to sea.